BASIS Ed Marketing
PRESENTATION DECKS
DIGITAL ADS
SOCIAL POSTS
DIGITAL ASSET MANAGEMENT
ANIMATION
PRINT AND SWAG
DIGITAL COLLATERAL
GENERIC DIGITAL ADS
Digital ads designed for BASIS Ed Marketing to promote a new school opening or open enrollment, with the campaign branding.
Digital ads created to boost Kinder enrollment, at BASIS Schools. Fun doodles, bright colors, and icons used to provoke that ‘kinder’ feel.
KINDER AD CAMPAIGN
Generic, school-branded, and holiday social posts created on brand and to be shared across instagram and facebook channels.
SOCIAL MEDIA DESIGNS
Print Collateral ranging from business cards, refer-a-friend cards, graduation programs, and more to support the branding of each individual school and entity. Each piece was tailored to market to incoming families while maintaining a cohesive and professional brand identity.
E-MAIL DESIGNS
ANIMATION WORK
DIGITAL ASSET MANAGEMENT
I led the transition to a new digital asset management system for BASIS Ed, called Canto, organizing the platform by brand and entity while determining key collateral to include. This involved tagging and captioning photography, uploading marketing materials, and building out branded landing page portals for over 45 schools—each designed to house their unique resources in a clear, accessible layout. The result has been a streamlined, easy-to-navigate system that supports both internal teams and individual campuses with the tools they need year-round.
PRESENTATION DECKS
I create fun, branded presentation decks for BASIS Ed that are used across the country for info-sessions, school events, and special one-off moments. Each deck is designed to feel cohesive and on-brand, while still being engaging and dynamic enough to hold the viewer’s attention. I focus on layouts, color, and pacing to bring the story to life in a way that feels both informative and visually exciting.
PRINT COLLATERAL
REFER A FRIEND AND BUSINESS CARDS
GRADUATION PROGRAMS
COMPANY BOOKLETS
SWAG ITEMS
